Fermata SMS Marketing Opt-In Disclosure

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Fermata collects written consent for marketing messages via text-based confirmation.

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Users initiate contact by messaging our WhatsApp number. Before any marketing messages are sent, users are presented with the following opt-in prompt:

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Opt-in message example:

“Welcome to Love Bird! You’ll receive notifications about casting updates and episode drops. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help."

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Users must reply YES to provide written consent.

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After consent, users receive a confirmation message:

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Confirmation message example:

“You’re signed up to receive Love Bird casting updates and episode drop notifications. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help."

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All consent records (phone number, timestamp, and message content) are stored and linked to the user’s phone number.