Our Beliefs
At Fermata, emergent technologies, like AI, play a critical role in delivering our storyliving experiences.
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It is also true that generative language models demand creative and power-intensive resources, which not only raises many environmental concerns but also concerns regarding artist ownership and representation.
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We are developing a set of guidelines and commitments that reimagine best practices for sustainability, setting a precedent as industry leaders to account for the myriad of challenges AI presents.
Commitments
1
Transparency
Fermata will estimate our direct and indirect greenhouse gas emissions and measure water consumption using publicly available data and models. We will explore opportunities to reduce our overall impact and share our findings on our website. ​
2
Philanthropy
As we grow, we will develop a philanthropic program that will support various social and environmental efforts by allocating a portion of our profits to individuals and organizations working to solve immediate problems affecting communities all around the world.​​
3
Wildlife Conservation
According to U.S. Fish & Wildlife Service, more than 250 bird species are in decline. Some are spiraling toward extinction, so we plan to use the momentum of Love Bird to conserve these birds' habitats and protect them from man-made threats like pesticides, buildings, and plastic.​​
4
Artist Equity
​Our interactions are driven by AI, but the core stories and characters are all created by human writers, developers, and collaborators. Fermata will prioritize the interests of our growing team and explore new ways to incentivize the work of our creative partners.
Our Partners
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